Are your nonprofit’s emails making it to the reader? A recent report from EveryAction states that only 1 in 8 emails actually makes it to the recipients inbox! Brett Schenker, the author of the study, is the Email Deliverability Specialist for EveryAction, where he educates national nonprofits, associations, and labor unions on email best practices and future trends. Read his no-nonsense breakdown of the real financial impact of spam on fundraising – the numbers will surprise you!
A few facts from the study:
- In 2014 over 12% of all emails sent by nonprofits were delivered to spam folders.
- A nonprofit loses, on average, $14,795 each year because of spam.
- Nonprofits could increase email revenue by 14% if they reduced their spam rate.
What are the most common causes of a high spam rate?
- Not including a single-click unsubscribe link.
- Using an out-of-date email list.
- Sending irrelevant email.
As a reminder, sending fundraising emails is considered charitable solicitation by most states, so make sure your charity is registered. To learn more email email@example.com.